Unveilling of new master brand entity
Crompton unveiled its new Master Brand Identity as part of its strategic transformation 'Crompton 2.0'. The new emblem 'Cephyr' symbolizes innovation and consumer-centric focus. The brand promise 'Amazing, Every Day' emphasizes dependability and thoughtful innovation. A distinctive sonic identity was introduced to enhance brand recognition. The company launched a super-premium brand, Crompton Rhion, starting with a premium water purifier. The rollout will span products, packaging, retail, and digital platforms.
Source: Original filing PDF
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PAT: ₹19,200 Cr (+17% YoY)
EBITDA margin: 16.8%
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