Varun Beverages Limited (VBL)
Press Release to be issued in Kenya by VBL Industries (Kenya) Limited, wholly-owned subsidiary of our Company.
Varun Beverages' Kenyan subsidiary launched two new brands, BOLT UP (energy drink) and XTREME FIZZ (carbonated soft drink), targeting young consumers. The launch supports a long-term growth strategy with expanded distribution and marketing across traditional and modern retail. Focus on consumer sampling, activations, and digital campaigns to build brand awareness. CEO Ramen Paul emphasized building a serious, long-term business in Kenya. The move expands VBL's African footprint and product portfolio.
Source: Original filing PDF
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